What do you want to record? I mean, if we do not have to think about the equipment or technology.
Personally, I want to record every second of my life, though most parts are really normal, even boring. That does not matter. As you know, most of us are living in different boxes, and all our moments are being recorded as time spins.
This is an identity proposal for Program Records, which is a newly established local vinyl record pressing company, established in the inner north of Melbourne.
Why do we need to rebrand? Why do we have to change? What new information do we want to express through the new brand? Do we really need a totally new brand?
A speculative rebranding project from general research to finding the core meaning of rebranding, from scratch to the whole system, from ACMI to everyone around.
This proposal was in the shortlist and was presented in ACMI X in 2018.