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No fear, no shame, we feel the same...
Creative Direction / Graphic design / Art Direction / Campaign Design

How were/are your days before getting hired?

Many people do not like talking about this process, even when I ask them directly, most people just use one or two sentences to summarize it. Yes, these moments are not that shiny, and sometimes very dark.

But this process can contain much more. All those tears and laughs can help us to be who we are, and get to where we want to be...

A series of zines designed for Days Before Getting Hired, a personal project recorded my journey exploring the creative career path in Australia. These hand-made zines printed in A4 size paper, Riso printed, with love and patience.

Round & round & round, get all ya want...
Branding Design / Graphic design / Art Direction / Campaign Design

What do you want to record? I mean, if we do not have to think about the equipment or technology. 

Personally, I want to record every second of my life, though most parts are really normal, even boring. That does not matter. As you know, most of us are living in different boxes, and all our moments are being recorded as time spins.

This is an identity proposal for Program Records, which is a newly established local vinyl record pressing company, established in the inner north of Melbourne.

Round & round & round, what should be done...
Creative Direction / Art Direction / Campaign Design

Who wants to be sentenced? Nobody, okay? But why are people still getting sentenced anyway?

Here is a little story that even little children can understand. It all starts from you becoming a...... circle!

This series of conceptual visualisations was designed for The Sentencing Advisory Council’s social media campaigns. 

Three & two & one & go, save the food & the world...
UI/UX Design / Graphic design / Creative Direction

When we talk about design for the future, we may easily feel that we cannot do much. But this time, I started from my own experience, and I believe that step by step, small changes can make huge differences.

From problems to solutions, from ideas to prototype, from user test to actual design, I designed this app for three weeks, taught myself InVision, Sketch, Figma, and Adobe XD.

Small changes make huge differences...
Branding Design / Graphic design / Art Direction

Why do we need to rebrand? Why do we have to change? What new information do we want to express through the new brand? Do we really need a totally new brand?

A speculative rebranding project from general research to finding the core meaning of rebranding, from scratch to the whole system, from ACMI to everyone around.

This proposal was in the shortlist and was presented in ACMI X in 2018.



What & how & why, find the reasons behind...
Service Design / UI/UX Design / Creative Direction

With the habit of observing people - not in a creepy way tho, feelings, emotions and behaviours are the things I value the most.

Using service design skills, I designed a shared space in a community garden in Belgium, redefined the Digital ID product for AusPost, redesigned the experience for new designers to get into the new working environment for EY, gave a new understanding of the Swanston Library, developed the strategy of a safety APP for Metro Trains... A lot of projects working with different people in different cases.

In most of the projects, I always take the role of finding out the reasons behind and an active problem-solving methods provider.

I also use my communication design skills to let more people understand the ideas - let ideas stand out.

Cients: RMIT Swanston Library, AusPost, EY, Metro Trains.

Save Spaceship Earth, get on board to the universe!
Curating design / Creative Direction / Installation Design

The Jigsaw Factory approaches design for designers that maintains a youthful idealism, but the spirit and thinking behind it is far ahead of its time. Many people, especially people out of Australia, are not that familiar with this magical company.

How to introduce Jigsaw Factory to the public? How to build the connection between this company and the audience today? How to make everyone the hero? Those questions led me and my teams to explore the meaning and possibilities of the exhibition, and also bring the concepts down to the Earth.

Believe in your superpower and everyone is the hero!

Client: RMIT Archives
Role: Curator, Creative Director

Read read read, oh you can make it...
Book Design / Graphic design / Creative Direction

Do you spend a long time reading articles and books? 

To be honest, I can’t. But you can find all the clues about how I tried to read an article in this little book, My Journey to the Centre of Google Earth.

We all know the death of print has been falsely predicted for over a century now, it’s undeniable the effect the last 30 years has had on the form of the book and the mechanisms of publishing. So what will the book be in the future? Will people still read? Will you still read?

A book designed for the 2018 NGV Melbourne Art Book Fair, referencing the 2012 book Post-Digital Print: The Mutation of Publishing since 1894, by Alessandro Ludovico. Books are pocketbook sized (107.9mm x 174.6mm), 210 pages, printed in black on white paper and perfect bound. This book was directed by Stuart Geddes, a seriously funny book designer in Melbourne.

Through the window, get to know ya!
Book Design / Graphic design / Creative Direction

Why do people leave their home countries?

How do they get to know the new environment?

Take my personal life stories as basis, get to know better about how I feel about the space, and how I understand the world, including you.

This is a site-specific booklet that embodies a sense of place, without the need to answer to a client’s commercial requirements. Books are A5 sized, 40 pages, printed in black on white and yellow paper.

One & two & three, starts from ABC...
Book Design / Graphic design / Creative Direction

How do people understand alphabet?

When we say “A”, “B”, “C”, we absolutely know the order. So if we make a list, instead of using “one”, “two”, “three”, can people still realize everything is in the order?

That is definitely not because I have too many daily pieces to collect and experimentally tried to combine them together.

A limited printing book designed for the 2018 NGV Melbourne Art Book Fair. Books are small sized (74mm x 148.5mm), 30 pages, printed in black on white and yellow paper, and round staple bound. This book was directed by Vincent Chan, a cat-and-dog-loving communication designer.

Don't hide, don't pretend, show the world who I am...
Art / Creative Direction

We all have different masks, visible ones and invisible ones.

Being someone else might be fun and might be sucks. Did you try to pretend to be you? Do you have a mask for being yourself?

A mask that created to remind me of taking care of myself, leaving me peace and space, and taking other masks off so that I do not need to hide or pretend - I am who I am and proudly to be who I am.

A ceramic mask made for myself in 2019, in Signal Arts.

Make it from life, make it for fun...
Graphic design / Art Direction

Some gif images just want to find a stage to shine.

And here they are.

Made with Adobe Photoshop, Illustrator and AfterEffects in 2018-2019.

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